How to Maximize Profits Using Digital Media
Digital media is more important than ever in the home buying industry. And creating a website that uniquely stands out from the crowd is a difficult but necessary task.
“Today’s home buyer journey includes more digital engagement than ever before,” said Greg Bray, . “Your website is the hub of that interaction. It provides a first impression to new prospective buyers and is the key research and sales tool for those who are further along in their buying process.”
Diving deeper into the subject, Bray will lead an online course called “Website Best Practices for Maximum Lead Generation” on Nov. 28.
The course will explain the whys and hows of key topics such as search engine optimization, paid search, geofencing, social media activities, and utilizing third-party listing website to guide participant in effectively deciding how to allocate their marketing resources.
Sculpting the perfect website is only one piece of the puzzle, though.
For a broader view on building a stronger online presence, Carol Morgan, and , will instruct a course called “How to Craft a Winning Digital Marketing Strategy” on Nov. 30.
“This course is designed specifically to help home builders understand the basics of marketing, show ways to differentiate a home building or remodeling company from a crowded digital space and ultimately how to engage prospects to turn them into leads,” Morgan said.
Registration for both courses is open now.
Each course qualifies for three continuing education hours with NAHB.
Website Best Practices for Maximum Lead Generation
Tuesday, Nov. 28 | 1-4 p.m. ET
How to Craft a Winning Digital Marketing Strategy
Thursday, Nov. 30 | 1-4 p.m. ET
Latest from NAHBNow
Economics | Housing Affordability
Sep 18, 2025
What the Fed Rate Cuts Mean for Housing and the EconomyAfter keeping rates steady through most of 2025, the Federal Reserve’s monetary policy committee voted at its September meeting to cut its key interest rate by 25 basis points, bringing the target federal funds rate down to 4.25%.
PWB Week | Professional Women in Building Council
Sep 17, 2025
Strength in Numbers: The Power of Professional Women in Building CouncilsPWB councils of all sizes are helping reshape the narrative in the home building industry nationwide, merging inspiration and education with recreation and connection.
Latest Economic News
Economics
Sep 18, 2025
In 2024, the number of women employed in the construction industry rose to around 1.34 million. Women now represent 11.2% of the construction workforce, the highest share in the past 20 years. This rise aligns with the growing presence of white-collar jobs in the industry.
Economics
Sep 17, 2025
After a monetary policy pause that began at the start of 2025, the Federal Reserve’s monetary policy committee (FOMC) voted to reduce the short-term federal funds rate by 25 basis points at the conclusion of its September meeting. This move decreased the target federal funds rate to an upper rate of 4.25%.
Economics
Sep 17, 2025
Challenging affordability conditions continue to act as headwinds for the housing industry, but the sector could see lower interest rates in the near future with the Federal Reserve expected to cut short-term interest rates this afternoon.